Welcome new business growth opportunities
with complete alignment and confidence.
Setting your brand for success starts by designing a strategic
visual identity that reflects the high quality of your offerings.
BRAND IDENTITY DESIGN
EST. TIMELINE: 8 weeks
Whether you are just getting started and want to do things right or feel like your current branding isn’t working for you and you want to reach a new audience and goals, I’ve got you. Through the process rooted in strategy and intuition, we will dive deep to establish a brand foundation and create a brand identity that sets you apart and evolve with you.
THIS IS A GOOD FIT FOR YOU IF YOU NEED:
Flexible logo system, brand color palette, typography system, and photography direction.
Clarity and alignment to grow your business with confidence.
-
The deliverables package is unique to every business, depending on the specific needs.
IT MAY INCLUDE:
Creative Direction
Brand Messaging
Custom Logo + Brand Mark(s)
Curated Typography + Color Palette
Patterns and Illustrations
Image direction
Brand Style Guide
Marketing Collateral
WEBSITE DESIGN:
SHOPIFY/SQUARESPACE
TIMELINE: 10-16 weeks
Build a digital space for your brand that is your best sales employee and serves to reach your business goals. Through a strategic approach, we will create a natural reading sequence for your website that guides your visitor to connect with your brand and take the desired action.
THIS IS A GOOD FIT FOR YOU IF YOU NEED:
To reach specific goals in connection with your audience and guide them to take a desired action.
A website that you can update easily yourself without the extra help of paid professional.
-
Custom or template-based Squarespace/Shopify Website
Site Walkthrough & Video Tutorials
30-Day Post-Launch Support
CREATIVE DIRECTION
TIMELINE: 2-6 weeks
You have launched your brand, and now it’s time to tell your story consistently and turn visitors into loyal customers. Creative direction focuses on creating a holistic brand experience that captivates and engages your audience at every touchpoint. Content is not just a beautiful image. It is the driving force behind a successful brand. Revealing and communicating your products' value through cohesive strategic photography and design fosters an authentic connection with your ideal audience.
THIS IS A FIT FOR YOU IF YOU NEED:
Brand content for your social media that will grow your brand awareness.
Creative direction for your website and social media imagery that reflects the uniqueness of your services/products.
-
Every deliverables package is unique to every business, depending on the specific needs and budget.
IT MAY INCLUDE:
Content creative direction
Content design and photography
Content plan
PROCESS
01. Discover
After an intro call, we feel it’s a match, and you are ready to begin a new chapter of growth and alignment in your business. It starts with your story, vision, goals, and ideal audience. We dive deeply into your brands' essence on a 2 hours discovery. After a call, I reflect on our collaborative process, do extensive research, and lay out a brand roadmap and creative direction that will guide us to create an elevated brand of your dream.
03. Launch
I ensure you are equipped with everything you need for a successful and confident brand launch. You will receive access to all the brand assets and guidelines documents.
03. Support
After launch, you can keep me on retainer for a monthly fee. I am available for creative direction, content curation for social media, and additional experiences. The scope of the retainer is customized to your business and it’s evolving needs at each growth step.
02. Design
This is where magic and logic meet. After the creative direction is approved, I begin honing into your brand's vision and develop the logo with all supporting visual elements. Communication is the key. Once the final direction for the brand identity is approved, we will wrap up the project or move forward with website design and content curation.
FAQ
-
It's essential for a business to determine the goals first and then define specific design deliverables. From my experience, ready packages may result in wasted resources, like creating unnecessary graphic elements. I believe in offering customized deliverables tailored to the business's unique situation and presented through a proposal after an initial consultation. During this consultation, we discuss the business's current state, goals, and challenges to ensure that the deliverables provided will effectively drive the business forward.
-
Investment requirements vary for each project and are determined by factors such as the scope of work, level of complexity, and intended usage. Please note all projects are a 2K+ investment.
-
Branding is an investment, and I usually have a few different payment options depending on what works best for your needs.
Payment Plans: Broken up into 3 or 4 payments throughout the project.
Your unique brand story deserves to
be celebrated and rememebred.
Ready to step into a new chapter of your business?
I’d love to get to know you better and learn about your goals.