Meet your designer
Hey friend, I’m Tetiana, a brand designer partnering with modern entrepreneurs who carve their own paths to create the business and life of their dreams. I work one-on-one with founders and also engage in part-time collaborations with creative teams and agencies of all sizes like Ogilvy, Strays Design, and Cold Tea.
With four years of brand design experience, I’ve complemented my formal education in marketing with extensive informal learning in design, strategy, marketing, and positioning. My university studies sparked a passion for design and all things creative. After years of focusing on illustration and traveling the world, I discovered my true calling: working closely with ambitious individuals like you to provide tools that bring clarity and confidence to your business.
When I’m not designing, you’ll find me trying another specialty filter coffee, taking long walks in the forest, listening to the sounds of the Atlantic, styling my outfits, and finding magic in the simplicity of everyday life. By the way, I'm based in Lisbon and work remotely with clients worldwide.
MY VALUES
I. COURAGE
Business is a form of self-expression, designed to elevate the quality of life for its owner and make a meaningful impact on others. I believe that running a business your way requires courage —to trust your gut, find your own rhythm, and discover unique solutions tailored to you and your venture.
I encourage you to remain true to your values, your heart, and your story. With professional guidance drawn from my experience and perspective, I am here to support and empower you on your journey.
II.DEPTH
Great and memorable design requires depth. To create something timeless and infused with your uniqueness, we must explore its origins and bring both the obvious and the obscure into the light.
The creative process is an intersection of strategy and magic. That's why I embrace a holistic strategic approach. To craft a memorable and timeless brand, we dive deep into its beginnings, uncovering the essence that sets it apart.
III.TRANSFORMATION
A brand is a work in progress, and transformation is at the heart of what I do. With every project, I help you identify blind spots, realign with your brand's DNA and goals, and refine your message through compelling visuals. This transformative process is designed to inevitably elevate your brand to the next level.
IV. HONESTY
A brand is a work in progress, and transformation is at the heart of what I do. With every project, I help you identify blind spots, realign with your brand's DNA and goals, and refine your message through compelling visuals. This transformative process is designed to inevitably elevate your brand to the next level.
MY DESIGN PHILOSOPHY
A brand is a gut feeling you get, an aesthetic that intuitively speaks without words and delivers a message all its own. I believe great design is intentional and simple (≠easy). The secret lies in the groundwork — diving deep into a brand’s world, applying research, and carving a clear path forward. My best tools are genuine curiosity, intuitive insight, strategic thinking, and a holistic vision.
