AKI is a modern oil lamp designed to bring daily moments of light and inner peace through the soft awakening power of fire. The founder, Laura, reached out to me with a vision to build a brand that embraces a conscious lifestyle in a way that feels modern, elegant, and timeless. After a couple of years in business, she felt it was time for a change and wanted to develop a visual identity that tells the brand's story, connects with the right audience, and expands her target market.
AKI, Modern Oil Lamps
SErvicesBrand Identity
Shopify Webdesign & Development
Digital Communication
Print Materials
CUSTOM WORD MARKBEHIND THE SCENES
We aimed to create a balanced and harmonious logo for AKI. Starting with a basic font, we adjusted the letters until the entire word flowed seamlessly, embodying the brand's story and essence.
RESULT
The foundation of the brand is its original oil lamp, which features a distinct spill-proof shape. We designed the logo to reference this unique shape, ensuring the identity remains connected to the product. The custom logo mirrors the lamp’s unique form through a customized letter "A." We explored various ways to evoke the element of fire and incorporated subtle curves into the typography to convey sparkling flames, creating a distinctive and evocative design.
INTENTIONAL BRAND GRAPHICS
AKI is known for its original spill-proof shape, which can be used as an oil lamp and home fragrance. To add more depth to our visual communication, we reflected these functional features through hand-drawn graphics that was used across website, merchandise and print materials.
SHOPIFY WEBSITE DESIGN & DEVELOPMENT
We aimed to infuse the AKI website design with the same elegant yet minimal and artful essence reflected in its branding. Through subtle yet impactful functionality and a cohesive, moody color palette, the website captures the true essence of the brand, guiding visitors into its universe step by step.